Kelly Kress
EDUCATION
Kent State University, Kent, OH Expected Graduation: May 2016
Bachelors of Business Administration, Managerial Marketing
PROFESSIONAL EXPERIENCE
Jo-Ann Fabrics and Crafts May 2015-September 2015
Brand Content and Curation Intern
Tiny-Footprints Keepsakes September 2015-Present
Direct Sales and Marketing Team
La Shish Grill September 2015-Present
Social Media Marketing Manager
Undergraduate Student Government May 2013-May 2015
Programming Board
● Specialized in social media marketing and hospitality management
● Utilized social media to create promotions and increase sales
● Planned, organized, and executed events and concerts
● Responsible for handling financial, technical, and hospitality requirements of artists and tours
Student Recreation and Wellness Center January 2013- Present
Guest Services Supervisor and Marketing Intern
Kent State University Athletic Department August 2013- Current
Marketing Intern
● Created and executed promotions for all athletic events to promote ticket sales and enhance experience
● Contacted and organized sponsorships
● Planned marketing events and developed social media presence
● Successfully implemented social media promotions to enhance fan experience
Adcom Advertising Agency Cleveland Fall 2012
Team Member
● Assisted professional team in planning and creating a marketing concept for Disney
● Executed the creation of concept boards
● Successfully created advertisements used in Walmart and hardware stores
● Learned how to create a successful and professional advertisement campaign for a large corporation
LEADERSHIP EXPERIENCE
American Marketing Association
Treasurer
VOLUNTEER EXPERIENCE
Akron Metro Parks
Ronald McDonald House
Kent State University, Kent, OH Expected Graduation: May 2016
Bachelors of Business Administration, Managerial Marketing
- Dean’s List
- Skills: Financial Analysis, Presentation skills, Microsoft Word, Microsoft Excel, Strategic Analysis, Market Research and Segmentation, Social Media, Content Marketing,
PROFESSIONAL EXPERIENCE
Jo-Ann Fabrics and Crafts May 2015-September 2015
Brand Content and Curation Intern
- Conducted in-depth research of content marketing, curation, and aggregation
- Developed a company-wide comprehensive content marketing strategy
- Presented strategy, research, and recommendations to the CEO and executive board
- Created Budget and phased approach strategy for implementation
- Responsible to create strategic partnerships with third party content firms
- Created trend forecast and brand aesthetic books
- Worked cross-functionally with Business Intelligence and Analytics team to analyze consumer research
Tiny-Footprints Keepsakes September 2015-Present
Direct Sales and Marketing Team
- Created a content marketing plan for all social media outlets to increase brand awareness
- Created an in-depth marketing strategy, outlined goals, and established best practices
- Developed content to give brand personality and voice for a multi-channel approach
- Successfully increased reach and engagement by 31%
La Shish Grill September 2015-Present
Social Media Marketing Manager
- Conducted a social media audit and analyzed points of weakness
- Created an comprehensive social media marketing plan, including content calendar and campaign report
- Evaluated analytics to create successful targeting, content, and copy
- Increased page likes by 43%
- Increased reach and post engagement by 24%
Undergraduate Student Government May 2013-May 2015
Programming Board
● Specialized in social media marketing and hospitality management
● Utilized social media to create promotions and increase sales
● Planned, organized, and executed events and concerts
● Responsible for handling financial, technical, and hospitality requirements of artists and tours
Student Recreation and Wellness Center January 2013- Present
Guest Services Supervisor and Marketing Intern
- Full training in CPR, AED, First Aid, Oxygen and Emergency Procedures
- Responsible for all sales, memberships, and registrations
- Created social media marketing to promote events and increase membership sales
- Provide exceptional customer service and utilize strong interpersonal communication
- Successfully supervise, train, motivate, and assist 20-person staffed shifts
- Conduct open interview sessions for prospective student employees
Kent State University Athletic Department August 2013- Current
Marketing Intern
● Created and executed promotions for all athletic events to promote ticket sales and enhance experience
● Contacted and organized sponsorships
● Planned marketing events and developed social media presence
● Successfully implemented social media promotions to enhance fan experience
Adcom Advertising Agency Cleveland Fall 2012
Team Member
● Assisted professional team in planning and creating a marketing concept for Disney
● Executed the creation of concept boards
● Successfully created advertisements used in Walmart and hardware stores
● Learned how to create a successful and professional advertisement campaign for a large corporation
LEADERSHIP EXPERIENCE
American Marketing Association
Treasurer
- Created a budget and handled all club finances
- Collected dues and organized all finance paperwork
VOLUNTEER EXPERIENCE
Akron Metro Parks
Ronald McDonald House