Goldmine Grilled Cheese
Goldmine Grilled Cheese is a food truck start-up in the Akron area. With goals to sell gourmet grilled cheese at premium price, I was brought on to conduct market research to create a segmentation report. Through surveys, focus groups, and one on one interviews, I conducted a strategic analysis to determine the best plan for the truck. This report includes best customers, a pricing matrix, locations, timing, customer profiles, competitor analysis, segment attractiveness, and recommended marketing techniques, all backed up by extensive research.This report was implemented to increase sales, customer loyalty, and brand awareness.
Pieces of a Segmentation plan for Goldmine Grilled Cheese: